So what? There are lots of kids uploading videos and singing covers these days right?
But Mahone and his fans are different.
His fans are known as Mahomies - and he has his own Blog,Facebook,YouTube, Dailybooth, Tumblr, Twitter, SoundCloud, Formspring, and Myspace accounts.He records popular cover songs and posts them to YouTube and interacts with his fans on a daily basis and claims that Justin Bieber is his favorite artist.And oh yea, Mahone LOOKS like Justin Bieber and his fans love him.The thing that fascinates us about this young man is his savvy for working the social media to create a name for himself while building his own fan base from the ground up without a record label or marketing rep.
He has learned to do what many adults and big companies have failed to do – create a successful brand.In addition to uploading covers he has hundreds of thousands of Facebook fans, dedicated fan sites, over 13 million YouTube views, and sells t-shirts, posters, wristbands, Stickers, and Necklaces.
Heck, he's even been know to run around shirtless just to tease his female fans. This is the kind of interaction that defines social media.
His fans love him but he admits that he also has haters saying,
“Haterz don’t matter to me because they are just jealous and the hateful words that they say are garbage. That’s why I don't listen to hate. I am curious of what haterz have to say sometimes just because I'm a curious person. But their opinions of me don't matter to me, because I’m not trying to please them. What is important are my fans. I love them so much and everything they do for me. Haterz can't hurt you unless you let them. And I just have one last thing to say.... Haterz gonna hate Mahomies gonna love.”Austin’s success is a prime example of how social media can springboard you into fame, build a fan base, and possibly launch a music career if you’re good enough.So how powerful can a homegrown fan base be to a young artist like Mahone?
so Subscribes f0r mahone!!!!
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